Research approach

We perceive every project as having 3 stages of equal importance:

1. Pre search: Info builders 

Services before the research


2. Re search

The four basic principles in designing research methodology qed follows are:

In vivo: As close to reality as possible

In context: Recognition of the connection between specific behavioral patterns and value level socio-pshycological references

Puzzle: Combination of research tools and methods (no dogmas)

Interactive: Use of interactive techniques a) in the researcher – consumers / citizen dialogue, b) in communicating with clients


3. Post search: Info actors

Services after the research