Quantitative tools |
Qualitative tools |
Thematic tools |
Hybrid tools |
Hall Tests Research at point of sale Household research |
Focus groups |
Customer satisfaction Celebrity fame studies |
Ethnography
“Combo” tests |
Quantitative tools |
Qualitative tools |
Thematic tools |
Hybrid tools |
Hall Tests Research at point of sale Household research |
Focus groups |
Customer satisfaction Celebrity fame studies |
Ethnography
“Combo” tests |