state of mind

Week 1/06/2020-8/06/2020: Greek summer is a state of mind

The new campaign for greek tourism was presented last week by the Ministry of Tourism with the aim to restart tourism. The central slogan is  “Greece summer is a state of mind” and the first spot that was revealed is minimalistic and esoteric. There have been, though, many critics as regards its effectiveness, its cost, the choice of collaborators and the lack of originality of the central slogan. In a nutshell, a copy that generated a lot of buzz in the Greek media, let’s hope it will attract tourists as well.