{"id":10007,"date":"2025-06-05T15:08:28","date_gmt":"2025-06-05T13:08:28","guid":{"rendered":"https:\/\/qed.gr\/tms\/"},"modified":"2025-12-16T15:03:04","modified_gmt":"2025-12-16T13:03:04","slug":"tms","status":"publish","type":"page","link":"https:\/\/qed.gr\/en\/tms\/","title":{"rendered":"TMs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10007\" class=\"elementor elementor-10007 elementor-724\">\n\t\t\t\t<div class=\"elementor-element elementor-element-174b1d4 e-con-full e-flex parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"174b1d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3191a53 e-con-full e-flex parallax_section_no qode_elementor_container_no e-con e-child\" data-id=\"3191a53\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ec8d82 elementor-widget elementor-widget-image\" data-id=\"5ec8d82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/qed.gr\/wp-content\/uploads\/elementor\/thumbs\/logo-ad-watchers-rb9m75vg01ioa1vs4zxus4hj90t1azqm9yxhlb1h6s.png\" title=\"\" alt=\"adwatchers\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34c8ec2 elementor-widget elementor-widget-heading\" data-id=\"34c8ec2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AdWatchers\nAdvertising Evaluation <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5589b4 elementor-widget elementor-widget-text-editor\" data-id=\"a5589b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AdWatchers is qed&#8217;s tool for the systematic measurement of the impact of video (TV and online) ads.<\/p><p>\u00a0<\/p><p><strong>How it works<\/strong><\/p><ul><li>Online survey<\/li><li>Monthly waves<\/li><li>A nationwide sample of Greek adults<\/li><li>Sample per ad: n=500 respondents, men and women, 18+<\/li><\/ul><p>\u00a0<\/p><p><strong>What we measure (KPIs)<\/strong><\/p><ul><li>Ad recall: Ability to recall the ad in memory<\/li><li>Likeability: Attractiveness of the ad<\/li><li>Branding: Linking the ad to the brand<\/li><li>Relevance: Degree of relevance of the ad to the consumer<\/li><li>Interest: Interest in the message<\/li><li>Motivation: Desire to learn more<\/li><li>Impact on brand appeal: Effect on brand perception<\/li><\/ul><p>\u00a0<\/p><p><strong>What we deliver<\/strong><\/p><p>&#8211; Many Benchmarks to compare your ad:<\/p><ul><li>Benchmark by ad type e.g. corporate, tactical offer etc.<\/li><li>Benchmark by product category<\/li><li>Benchmark by product category<\/li><li>Comparison with other ads of your competitors<\/li><li>Comparison with your own older ads<\/li><\/ul><p>&#8211; Record the targeting of each ad (does it target or not target the intended audience?)<\/p><p>&#8211; Evaluating the life stage of each ad (whether it&#8217;s time to replace it)<\/p><p>&#8211; Tips for improving each ad<\/p><p>\u00a0<\/p><p><em>\ud83d\udce9<\/em><em> Contact us at <a href=\"mailto:info@qed.gr\">info@qed.gr<\/a>\u00a0for more information<\/em><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8d65a7 e-con-full e-flex parallax_section_no qode_elementor_container_no e-con e-child\" data-id=\"a8d65a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e7bd6f elementor-widget elementor-widget-image\" data-id=\"6e7bd6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/qed.gr\/wp-content\/uploads\/elementor\/thumbs\/logo-mnb-mother-and-baby-white-rb9m75vg01ioa1vs4zxus4hj90t1azqm9yxhlb1h6s.png\" title=\"\" alt=\"mother and baby\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f5fce6 elementor-widget elementor-widget-heading\" data-id=\"3f5fce6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">m&amp;b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bccbd5 elementor-widget elementor-widget-text-editor\" data-id=\"3bccbd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\">The m&amp;B (Mother &amp; Baby) is a state-of-the-art research tool that provides companies with data and insights, necessary for their strategy on Greek mothers. The only one in the country that allows you to target the elusive and therefore valuable target of mothers, quickly, easily and at a competitive cost.<\/span><\/p><p>\u00a0<\/p><p><span style=\"color: #ffffff;\">If you have any questions you want to ask moms of newborns up to 6 years old, we can accommodate them.<\/span><\/p><p><span style=\"color: #ffffff;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d50c1e elementor-widget elementor-widget-spacer\" data-id=\"8d50c1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d48810 elementor-widget elementor-widget-bridge_button_v2\" data-id=\"6d48810\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bridge_button_v2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\t<a href=\"https:\/\/motherandbaby.gr\/\" target=\"_blank\" style=\"font-family: GEOLOGICA;font-size: 16px;letter-spacing: 2px\" class=\"qode-btn qode-btn-medium qode-btn-solid qode-btn-custom-hover-bg qode-btn-icon qode-btn-default-hover\" data-hover-bg-color=\"#F1F1F1\" >\n\t    <span class=\"qode-btn-text\">READ MORE<\/span><span class=\"qode-button-v2-icon-holder\"  ><i class=\"qodef-icon-dripicons dripicon dripicons-chevron-right qode-button-v2-icon-holder-inner\" ><\/i><\/span>\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>AdWatchers Advertising Evaluation AdWatchers is qed&#8217;s tool for the systematic measurement of the impact of video (TV&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-10007","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"AdWatchers Advertising Evaluation AdWatchers is qed\u2019s tool for the systematic measurement of the impact of video (TV and online) ads. 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