People of Greece
People of Greece acts as a compass for orientation and understanding within Greek society.
Since 2009, it has captured citizens’ attitudes, values, and behaviors on key and timely social, political, and consumer issues.
📌 What it is:
A knowledge platform, free from political or ideological affiliations, used by companies, organizations, institutions, and individuals seeking to understand or reconnect with Greek society and its evolving dynamics.
⚙️ How it works:
2,500 online questionnaires per month, distributed across four weeks, with different weekly content summarized in weekly newsletters.
30,000 surveys annually.
📊 What it measures:
– Attitudes and opinions on current events
– Positions on social issues
– Personal values and ideological orientations
– Consumer behavior and attitudes toward consumption
🎯 Why it matters:
People of Greece aligns businesses, NGOs, institutions, and political actors with the social pulse, enhancing the confidence, empathy, and relevance of their strategic decisions.
For “People of Greece” historical data, please click here: