Discovery lab

Synthetic data

qed leverages the Fairgen platform to enhance research and analysis with AI-generated synthetic data. Through predictive respondents and synthetic boosts, we provide realistic and anonymous datasets that expand the sample, improve coverage in difficult groups, and accelerate the decision-making process.

 

What it is:

Synthetic data that simulates statistical patterns from existing questionnaires

Results enhanced with machine learning for greater accuracy

Safe to use, with no personal or sensitive information

 

What we offer:

Synthetic boost: Tripling the sample size without new fieldwork

Predictive respondents: data that “complements” the research

Better coverage in low-incidence segments and difficult target groups

 

When it is useful:

When the actual sample is small or difficult to collect

When reliable coverage of hard-to-reach audiences is needed

When faster analysis is required without loss of accuracy

 

Contact us to see how you can leverage synthetic data in practice.

Consultations

What are qed’s consultations:

Consultations, research-wise, are inspired by the ancient market convention, where it functioned as a place to meet, exchange views between citizens and institutions, create common ground and find solutions to public issues.

Today, consultations are used as a qualitative tool where participants from the role of citizens position themselves on issues that concern them collectively, issues of their social and political life. As a methodology, it involves the symbolism of the democratic process and clearly highlights the dimensions that make up the social position and reaction to specific issues.

 

Benefits:

  • Range of participation that allows the collection of the many and diverse views and positions of society
  • Creation of a citizens’ agenda and priorities on the issue at hand
  • Submission of proposals for use in policymaking
  • Strengthening transparency, legitimacy and acceptance of decisions, through information and participation of citizens.

 

What We Offer:

  • Structured consultations – with citizens, stakeholders and specific public groups
  • Customized formats – in terms of size, medium and place of consultation
  • Mixed methodologies – consultations combined with quantitative and/or other qualitative tools that document views and enable syntheses

 

Indicative Fields of Application:

  • Public policy & social issues
  • Environmental planning
  • Corporate ESG strategy & communication
  • Foundation and NGO strategic planning
  • Innovation and technology
  • Regulatory and institutional issues
  • Sector-specific challenges

 

📩 Contact us for case studies or to co-design a consultation process for your organization.