Info actors

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Objective:

The client’s system integrates and utilizes the research results.

Methodology:

Presentation workshops with the client and the advertising agency using:

– brainstorming techniques

– group dynamics techniques

– activation techniques

– strategy exercises, e.g., SWOT analysis, etc.

Result:

– connection(s) between research results and actions to be taken

– discovery of new possibilities/opportunities

– development of a common “code/language” for the product or service

– saving time and effort