Pre-search
The Strategic Starting Point of Every Research Project
The pre-search phase is the first and most critical stage of any research project. It is where the framework is shaped, the scope is defined, and the key research questions are formulated to guide the entire process.
🔍 What It Involves:
– Systematic desk research to collect and analyze existing knowledge.
– Workshops or brainstorming sessions with the client and their partners.
– In-depth interviews with key stakeholders from the client’s side and collaborators, to clarify needs and strategic priorities.
🎯 What It Delivers:
– Targeted methodological design that ensures accurate and reliable results.
– Activation and alignment of all stakeholders involved.
– Deepening of the strategic perspective on the brand, company, or organization, enhancing clarity and cohesion in research objectives.