TMs

adwatchers

AdWatchers Advertising Evaluation

AdWatchers is qed’s tool for the systematic measurement of the impact of video (TV and online) ads.

 

How it works

  • Online survey
  • Monthly waves
  • A nationwide sample of Greek adults
  • Sample per ad: n=500 respondents, men and women, 18+

 

What we measure (KPIs)

  • Ad recall: Ability to recall the ad in memory
  • Likeability: Attractiveness of the ad
  • Branding: Linking the ad to the brand
  • Relevance: Degree of relevance of the ad to the consumer
  • Interest: Interest in the message
  • Motivation: Desire to learn more
  • Impact on brand appeal: Effect on brand perception

 

What we deliver

– Many Benchmarks to compare your ad:

  • Benchmark by ad type e.g. corporate, tactical offer etc.
  • Benchmark by product category
  • Benchmark by product category
  • Comparison with other ads of your competitors
  • Comparison with your own older ads

– Record the targeting of each ad (does it target or not target the intended audience?)

– Evaluating the life stage of each ad (whether it’s time to replace it)

– Tips for improving each ad

 

📩 Contact us at info@qed.gr for more information

 

mother and baby

m&b

The m&B (Mother & Baby) is a state-of-the-art research tool that provides companies with data and insights, necessary for their strategy on Greek mothers. The only one in the country that allows you to target the elusive and therefore valuable target of mothers, quickly, easily and at a competitive cost.

 

If you have any questions you want to ask moms of newborns up to 6 years old, we can accommodate them.

 

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